March 23, 2011 

Director, Business Development | Switch

Position: Director, Business Development
Location: St. Louis, MO
Date Posted: March 22, 2011

Primary Purpose of Position

Lead, manage and mentor business development team to generate and sell new business through referrals, leads, select RFPs and targeted account opportunities.

Additional Responsibilities

  • Internally, lead actual development of proposals/RFPs to clients.
  • Develop thorough and insightful sales strategy for targeted opportunities based on agency positioning.
  • Prospect for new clients based on agreed upon agency new business strategy.
  • Follow agreed upon sales strategy specific to targeted opportunities based on agency positioning.
  • Work in conjunction with Creative Development to create specific ideas/content appropriate for client presentation.
  • Collaborate as part of pitch team with assigned individuals in Copy, Strategy Development, Marketing, Account Development Group, Practice Lead/Project Management Group.
  • Collaborate with New Business Development, Marketing and Creative Development on new business development efforts, leads and referrals.
  • Present strategy, concepts, creative and/or project budgets as required, based on role played in pitch team.
  • Develop strong client relationships that offer value and strategic insights.
  • Present agency capabilities presentation(s) with strong knowledge and confidence in agency product offering/expertise.
  • Effectively download and transition new business sales or leads/referrals to Account Development Group or Production Operations, as required at appropriate time.
  • Effectively meet agreed upon sales target.
  • Manage, as required, spec dollars assigned to specific opportunities.

Qualifications for Position

  • Strategic thinker and planner – ability to make connections and offer insights
  • Instant, seasoned credibility and presence based on experience/insights
  • Willingness and ability to lead internal team to develop responses to opportunities, create new opportunities/ideas and pitch business
  • High influencing skills
  • Cultural fit for agency as well as ideal Experiential Marketing client base
  • Polished presentation skills and detailed communications skills (listening, verbal and written)
  • Assertive and self-motivated
  • Professionalism and poise
  • Charismatic

Educations and Special Skills

  • BA/BS/BJ in Communications, Business, Journalism or Marketing. Some graduate work a plus but not required.
  • Demonstrated ability to build relationships with individuals and close business, preferably in an agency environment

Experience

  • Minimum ten years experience actively involved in the sales and/or experiential marketing for consumer brands

EOE

No third party referrals.

How To Apply

Send us your resume: employment@theswitch.us

The above job description was provided to SMCSTL by the company seeking employment. No items were changed from the job posting’s original state. All views and ideas expressed in this job posting do not reflect the those of SMCSTL and it’s members.

March 23, 2011 

Social Media Manager | Groupigg

Position: Social Media Manager
Company: Groupigg | http://www.groupigg.com
Location: St. Louis, MO
Date Posted: March 22, 2011

About The Job

Groupigg.com, a leader in the Deal a Day market, is looking for someone to play the role of Social Media Manager to monitor and expand our brand online through social networking and bookmarking. We are a young, vibrant company that is constantly growing, building a successful online enterprise from the ground up; if you are an experienced Social Media Manager looking to work in an environment far removed from the typical corporate cubicle farm, we just might be the company for you.

What We Are Looking For

First and foremost, we are looking for a creative individual who has experience working with brands online using social networking tools. We are also looking for someone for whom social media is not just a job, someone who lives and breathes networking online, and who fits into our unique company culture. We are not your typical company, and you should not be a typical marketing manager. Are you the right candidate for us?

Skills and Responsibilities

As our Social Media Manager, you will be monitoring and expanding our presence online using all of the social networking and bookmarking tools at your disposal. You will help to maintain and even establish aspects of our brand identity online while creating new relationships with clients. You should:

  • Have a Bachelors degree in Marketing or similar, or relevant equivalent work experience
  • Be a constant and advanced user of: Facebook, Twitter, Linked In, Digg, Reddit and other social media and bookmarking sites and tools
  • Have a plan for our business moving forward
  • Be team-oriented
  • Be a creative team player with excellent written, oral, and presentation skills

Previous experience managing brands online for enterprise-level companies (either in industry or as part of an agency) is a definite plus.

Apply Now

To apply for a position at Groupigg, email your resume to hr@groupigg.com. Be sure to tell us why you are a great fit for the Groupigg team. Also, in the subject line of the email, please type the position for which you are applying.

The above job description was provided to SMCSTL by the company seeking employment. No items were changed from the job posting’s original state. All views and ideas expressed in this job posting do not reflect the those of SMCSTL and it’s members.

March 23, 2011 

Brand Manager | Groupigg

Position: Brand Manager
Company: Groupigg | http://www.groupigg.com
Location: St. Louis, MO
Date Posted: March 22, 2011

About The Job

Groupigg.com, a leader in the Deal a Day market, is looking for an experienced Brand Manager to work with the company’s existing brand and expand knowledge of the company and its website into new markets, through innovative Web design, marketing, and overall project management. We are a young, vibrant company that is constantly growing, building a successful online enterprise from the ground up; if you are an experienced Brand Manager looking to work in an environment far removed from the typical corporate cubicle farm, we just might be the company for you.

What We Are Looking For

This role is a great opportunity for a creative, forward thinking individual with enough Web design and marketing experience to be knowledgeable about brand management but with the creativity to help us take the next step. Some think that building a brand in today’s social Web is easy; our brand manager should stand out, as we would like our brand to.

Skills and Responsibilities

As the brand manager, you will work with existing marketing materials and our website to further develop our brand identity. You will be making changes to our Web design, keeping our look and feel up-to-date. Either with copywriters or on your own, you will help to develop our brand’s voice. In addition, you will be managing our reputation online, so knowledge of today’s social Web is a must. Qualified candidates should:

  • Have a Bachelors degree in Marketing, Business, Communications, Web design or related field
  • Have extensive Web design experience, and be able to design as well as manage and work with other Web designers
  • Have experience working in brand management, preferably for a company whose business is mostly done online
  • Have demonstrated the ability to work closely with creative and business partners to establish a clear and differentiated brand positioning
  • Be a team player; you will be working hand-in-hand with management, other designers and writers to develop and manage the brand
  • Have excellent written and oral communication skills
  • Be familiar with social media (Facebook, Twitter, etc.) and social bookmarking (Digg, Reddit, etc.)

Apply Now

To apply for a position at Groupigg, email your resume to hr@groupigg.com. Be sure to tell us why you are a great fit for the Groupigg team. Also, in the subject line of the email, please type the position for which you are applying.

The above job description was provided to SMCSTL by the company seeking employment. No items were changed from the  job posting’s original state. All views and ideas expressed in this job posting do not reflect the those of SMCSTL and it’s members.

March 21, 2011 

Happy 5th Birthday, Twitter! From your Tweeps in #STL

Today marks the 5th birthday of my favorite social network, Twitter.com. If you’re not yet “tweeting”, then you can read the rest of this post, and hopefully my sentimentality will convince you to give it a try if its 190 million other users haven’t been reason enough. If you are on Twitter, please tell me about your foray into Twitter using the comments below.

Mashable commemorates the day with a few statistics for us:

It’s officially been five years since the very first tweet was sent by Twitter co-founder Jack Dorsey. The message, which read simply “just setting up my twttr,” has since been followed by some 30 billion 140-character-or-less musings as Twitter has catapulted into the upper echelon of consumer web companies.

With a valuation said to be approaching $10 billion, the Twitter of today is very different than the Twitter of five years ago (or even one year ago for that matter).

“Happy 5th Birthday, Twitter” by Adam Ostrow

 

Mashable’s story is brief, but I thought I’d make my virtual birthday card a bit more personal for Twitter. Almost exactly a year and a half ago, in September, 2009, one of Twitter’s co-founders, Jack Dorsey (@jack) , returned to his home town of Saint Louis to tell us all about how Twitter got started and where it stood at that time. He spoke at Webster University, and  I blogged about it.

I wanted to share some of my favorite quotes I heard from Jack during that speech. I personally believe they speak to the magic of Twitter in a lot of ways. Some of these quotes explain “why Twitter makes sense” to me as a communication medium – a method for connecting, engaging and be-friending.

  • “If you have immediacy, it’s a lot easier to inspire transparency.”
  • “The greatest lesson that I learned in all of this is that you have to start.” “Start now, start here, and start small. Keep it Simple.”
  • “I am burdened every day by email. It is a nightmare. I will go back tonight to 500 emails which are, basically, TO DO’s that I hvae to work through. This is an area where we’ve lost the idea of keeping a singular focus and a way to be effective. There are times that I have to give up because I can’t keep up with it.”
  • “Twitter is one of those things that’s easy to get into and also easy to get out of….it’s more of an information network…completely recipient controlled.” Because it’s 140 characters, you minimize the canvas size.

In 2009, when Jack gave this speech, and when Twitter was just 3 years old, I used Twitter primarily for personal purposes. Ironically, the same month Jack appeared in Saint Louis to tell us all about his monster of an invention as it was shooting up in user-base, I took my first job as a social media marketing strategist at a Saint Louis based IT consulting firm, Perficient. Since then, I have learned first-hand, and in an incredibly exciting way, just how effective Twitter can be for growing your business. I’ll save the details for a later post about how Twitter really does drive sales and leads for my employer. For now, here’s a big Happy Birthday to my favorite social network.

Twitter has….

I didn’t even come close to getting started on a list of the hundreds of excellent marketing professionals and all around good people who inspire me, make me laugh, lift me up, and teach me with their 140 words of wisdom every day.

If those aren’t enough reasons to love being on Twitter every day, then you’ll just have to put up with me being glued to my iPhone at all times– or you can tell me what you love about Twitter with your own little “Happy Birthday” note to Twitter in our comments.